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Information Management: Awareness

Understand what information management is, what's possible, and where you stand. About 15 minutes.

Step 1 of 5
1
Why information management matters

Most of what you read, hear, and learn disappears within weeks. Research on the forgetting curve consistently shows that people lose 70 – 80% of newly learned information within days unless they take active steps to retain it. For most people, the books they read last year might as well not have been read at all.

The cost goes beyond wasted reading time. Without a reliable way to capture and retrieve information, you end up re-researching the same questions, losing track of useful sources, and making decisions based on whatever happens to be in your head at the time. Surveys of knowledge workers suggest they spend 15 – 30% of their working hours searching for information they have encountered before.

Good information management compounds over time. Each piece of well-organised knowledge makes future learning easier, because you have more existing context to connect new ideas to. People who maintain effective personal knowledge systems tend to develop richer mental models, spot patterns across domains more readily, and make better-informed decisions.

The good news is that even simple, consistent practices – a reliable place to capture notes, a workable way to find them again – put you well ahead of most people. You do not need a sophisticated system to see substantial benefits.

2
What different people value about information management

People manage information for different reasons. This site scores every information management intervention across four core values. Later, you'll set your own weighting across these four values, and the site will rank interventions by how well they deliver on the things you actually care about.

Information Retention

Capturing and preserving valuable insights, ideas, and knowledge from various sources without losing them over time. Comprehensive coverage – the more you retain, the more valuable your knowledge base becomes. People who lean towards this value focus on broad capture across many sources and contexts, and measure success by how little slips through the cracks.

Retrieval Efficiency

Finding the right information quickly when you need it. Having relevant knowledge accessible at decision points is what makes information management valuable for real-world outcomes. People who lean towards this value focus on search capabilities, organisation schemes, and fast access – and judge their system by how quickly it surfaces what they need.

Insight Generation

Connecting ideas across sources to generate new understanding, identify patterns, and develop original thinking. People who lean towards this value focus on systems that help them see relationships between concepts and build coherent mental models. They want their notes to produce ideas they would not have had otherwise.

System Simplicity

Preferring approaches that minimise ongoing cognitive overhead and maintenance burden, whether through minimal analogue systems (notebooks, index cards) or highly automated digital setups. People who lean towards this value want their information system to support their thinking without becoming a project unto itself.

3
What's achievable

The Top 0.1% band represents roughly 1 in 1,000 people. To give you a sense of what that looks like for each information management value:

Information Retention

Niklas Luhmann was a German sociologist who maintained a Zettelkasten (slip-box) of roughly 90,000 index cards over three decades. Each card captured a single idea with cross-references to related cards, allowing him to preserve and connect insights across his entire reading life. He published over 70 books and 400 articles, and attributed much of his productivity to the system's ability to retain and surface ideas that would otherwise have been forgotten. The archive is now digitised and publicly accessible.

Retrieval Efficiency

Gwern Branwen maintains an extensive personal website covering statistics, psychology, technology, and philosophy, with a sophisticated tagging and cross-linking system. His pages are heavily annotated with sources, and he has described his workflow for rapidly locating prior research across thousands of notes and references. The site functions as a public demonstration of a retrieval system that makes years of accumulated knowledge accessible within seconds.

Insight Generation

Vannevar Bush was a scientist and engineer who directed the U.S. Office of Scientific Research and Development during the Second World War. His 1945 essay "As We May Think" described the Memex, a hypothetical device for storing and cross-referencing personal knowledge – effectively anticipating hypertext and personal knowledge management systems decades before they existed. Bush's ability to synthesise insights across electrical engineering, analogue computing, and library science into a coherent vision exemplifies cross-domain insight generation at an exceptional level.

System Simplicity

Robert Greene has described a consistent, low-tech research system he has used across all of his books, including The 48 Laws of Power and Mastery. He reads widely, writes notes on index cards with thematic labels, and sorts them into categories by hand. The system involves no specialised software and has remained essentially unchanged for over 25 years, yet it has supported the synthesis of hundreds of sources per book. Its longevity and simplicity, given the volume of material it handles, make it a strong example of sustainable system design.

4
Where you are now
Your answers are stored only on your device and are never sent to our servers. Only your estimated percentile scores (single numbers, not your answers) may be synced if you create an account. Percentile estimates are approximate – they position you roughly relative to the general population based on your self-report, but could easily be off by 10–15 points.

Awareness means knowing your starting point. Answer each question below – some you might know off the top of your head, others might take a few minutes to reflect on.

Information Retention

Do you have a consistent method for capturing notes from what you read, watch, or hear? A notebook, an app, marginalia, or nothing at all.
How much do you retain from books or articles you read more than a month ago? Pick something you read recently and try to recall the key points.
From which information sources do you actually capture notes? Books, podcasts, conversations, meetings, articles, courses.

Retrieval Efficiency

How long does it take you to find a specific piece of information you've saved before? Think of something you noted down in the past few months.
How are your notes and files currently organised? Folders, tags, chronological order, search-only, scattered across multiple apps.
How often do you end up re-researching something you know you've looked into before? Recipes, product comparisons, technical solutions, factual questions.

Insight Generation

How often do you connect ideas from different sources to produce new insights? A conversation that clicked with something you read, or two articles that illuminated each other.
How regularly do you review or revisit your notes? Do you ever go back to old notes?
Does your current system help you think, or is it purely for storage? Some systems generate ideas; others just hold them.

System Simplicity

How much time do you spend maintaining your information system each week? Filing, tagging, reorganising, migrating between tools.
How many information management tools or systems have you tried and abandoned? Apps, notebooks, methods – anything you started with good intentions and stopped using.
Does your current approach feel sustainable or does it create friction you tend to avoid? Do you skip capturing things because the process feels like too much effort?

Your estimated position

Information Retention
Retrieval Efficiency
Insight Generation
System Simplicity

Percentiles are estimates based on published data on personal knowledge management practices among adults. All items in this area are scored.

5
Set your values and see your interventions

You now understand why information management matters, what different people get out of it, what's achievable, and where you currently stand. The final step is to set your personal value weightings and see which interventions are the best fit for you.

On the interventions page, adjust the sliders to reflect how much you care about information retention, retrieval efficiency, insight generation, and system simplicity. The table will re-rank interventions to match your priorities.

Go to Information Management Interventions →

Awareness assessment complete

You've built your foundation in Information Management. Your self-assessment and value weightings are saved.

View Your Interventions