Networks: Awareness
Understand what professional networks mean, what's possible, and where you stand. About 15 minutes.
Professional networks are one of the strongest predictors of career outcomes. An estimated 85% of jobs are filled through networking, and 70% are never publicly posted. Referral candidates are four times more likely to receive an interview and are hired up to 70% faster.
The information advantage is equally important. A landmark MIT study using LinkedIn data found that moderately weak ties – casual acquaintances rather than close contacts – had the greatest impact on job mobility, because they connect you to networks that do not overlap with your own.
Despite 80% of professionals considering networking important, most people network reactively – reaching out only when they need something. Deliberate, sustained network building is uncommon and disproportionately rewarded. The difference between a passive and an active networker compounds over years into dramatically different career trajectories.
People build professional networks for different reasons. This site scores every networks intervention across three core values. Later, you'll set your own weighting across these three values, and the site will rank interventions by how well they deliver on the things you actually care about.
Depth
The quality and strength of key professional relationships – trusted advisors, mentors, collaborators, and allies who genuinely understand your work and advocate for you. People who lean towards this value cultivate a smaller number of high-value relationships, investing time in deepening trust and providing genuine value.
Breadth
The range and diversity of your professional network – connections across different industries, roles, seniority levels, and backgrounds. People who lean towards this value actively expand their circle, maintain weak ties, and ensure their network provides access to diverse information and opportunities.
Relevance
Ensuring your network connections are aligned with your current and future professional direction. People who lean towards this value regularly evaluate whether their network serves their goals, prune connections that no longer add value, and deliberately build relationships in areas where they are heading.
The Top 0.1% band represents roughly 1 in 1,000 people. To give you a sense of what that looks like for each networks value:
Esther Dyson has maintained deep professional relationships with technology founders, investors, and policymakers for over 40 years. She was an early investor in Flickr, del.icio.us, and 23andMe, in each case building on years of genuine relationships with the founders. She is known for maintaining a small number of close professional ties that she invests in deeply over decades rather than collecting contacts.
Reid Hoffman co-founded LinkedIn and built a professional network spanning technology, venture capital, politics, media, and academia. He is known for connecting people across industries and geographies, and his network routinely surfaces emerging opportunities, talent, and ideas before they become widely known. His book The Start-up of You codified his approach to network building.
Michael Seibel, CEO of Y Combinator, has built a network that evolves in precise alignment with his professional direction. As he moved from founding Justin.tv (later Twitch) to leading YC, his network shifted from media and gaming to early-stage startups, ensuring that his connections anticipate where he is heading and proactively surface relevant founders and opportunities.
Awareness means knowing your starting point. Answer each question below – some you might know off the top of your head, others might take a few minutes to reflect on.
Depth
Breadth
Relevance
Your estimated position
Percentiles are estimates based on published population data on professional networking behaviour among adults. Items without reliable population benchmarks are not scored.
You now understand why networks matter, what different people get out of them, what's achievable, and where you currently stand. The final step is to set your personal value weightings and see which interventions are the best fit for you.
On the interventions page, adjust the sliders to reflect how much you care about depth, breadth, and relevance. The table will re-rank interventions to match your priorities.
Awareness assessment complete
You've built your foundation in Networks. Your self-assessment and value weightings are saved.
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